1.
How to compete in your industry with your expansion plan.
1.
Know the competition – Find out who the competitors are, what they are
offering and what their unique selling point is.
2.
Know our customers (kyc) – find out what matters to the
customers
3.
Differentiate – give customers good reasons to always
come back
4.
Step up marketing strategy – tell customers who we are,
what we sell and why they should buy from us
5.
Update our image – add aesthetics to our environment
and instill good dress code in our marketing force and front desk personnel
6.
Look after the existing customers – they are our
competitors target
7.
Target new markets – this will increase market base
8.
Employ skilled, motivated staff – people are often more
impressed by a good working atmosphere and benefits such as flexible working
and structured career development than paying a competitive wage
9.
Expand our offer – deploy pos, paypal, online payment
etc
10. Look to the
future – keep up with developments in the sector, follow consumer trends,
invest in new technology and have a clear idea of where to be in the next three
to five years.
